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    WELCOME TO
    TRENDSPOTTING (THE BOOK)
    (and previously Trender the App)

    YOUR FRIENDLY GUIDE TO THE WORLD OF TRENDS…

  • We wrote Trendspotting – The Basics and created Trender because we love working with trends. And because we wanted to help you do so too.

  • Trendspotting – The Basics

    If you’re tired of paying so-called experts to tell you about how to capitalize on trends, then why not figure out how to do it on your own? When you learn the basics of trendspotting, you’ve taken a key step towards understanding how these can affect your business, your life, and our world. Rather than presenting an exhausting catalogue of individual trends or methods of trend analysis, this guidebook quickly gives you the tools you need to get out there and start spotting, including basic terminology, fundamental principles and tools, and methodology. You will learn how to
     
    • identify micro-, macro-, mega-, and gigatrends;
    • avoid the pitfalls that can make you over-interpret what you see;
    • determine how trends can and will interact with each other; and
    • apply the methodologies that will work best for you. 
     
    Trendspotting can be fun as well as profitable. Coming in contact with different cultures and ideas gives you the opportunity to celebrate the weirdness and beauty of the world; it offers you the chance to challenge your own worldview and preconceived notions. You too can go out into the wild world of trends, learning a variety of ways to live and work and love, and Trendspotting—The Basics can help you on the way.
     
    You can download it through Amazon here, or use one of the links below for an ALL FREE version. If you enjoy it, do recommend it to your friends. And don't be afraid to drop us a line (to sign our praises, ask pointed questions, or anything else you feel prompted to do…)!

  • TRENDER

    TRENDER IS IN A HIATUS AT THE MOMENT, AND THUS NOT AVAILABLE FOR DOWNLOAD.
    YOU CAN STILL DOWNLOAD THE BOOK ABOVE!

    The world's (kinda) first trendspotting app.

    A complete toolkit for getting into the spotting of trend, it contains a manual (also published as Trendspotting – The Basics), our set of Trendspiration cards and full trend-capture functionality. 
     
     
  • There's a big world out there. It deserves to be taken seriously.

  • WHO WE ARE

    Alf Rehn

    The Academic

    Currently Professor of Innovation, Design, and Management at the University of Southern Denmark. Even though “professor” often means “arrogant bastard”, he’s a pretty nice guy, and also a popular speaker, a columnist, an internationally active consultant, and a writer. His most popular book to date has been Dangerous Ideas, a provocative book on creativity that’s been translated to eight languages. He’s also a popular culture geek, a caffeine addict, and a huge fan of Ethel Merman. You can find out more at: http://www.alfrehn.com and Twitter: @alfrehn

    Magnus Lindkvist

    The Trendspotter

    A trendspotter and futurologist based in Stockholm, Sweden. As a travelling international man of mystery, he shares his views on megatrends, future scenarios and the eternal enigmas of innovation and creativity. He is the author of Everything We Know Is Wrong: The Trendspotter’s Handbook and The Attack of The Unexpected. You can find out more at: http://www.magnuslindkvist.com/ and Twitter: @trendymagnus